Honda North Shore
Auckland, New Zealand
Customer reaction has been even better than management hoped for with customers heaping praise on the new facilities and the improved sales and service experiences.
When Honda New Zealand Chief Executive Nobu Sonoda approached us to re-design their flagship branch on the North Shore his main criteria was the customer’s first impression was that it should look like that of a five-star hotel. His reasons for this were that a Honda customer welcome should be second to none so as to reflect the respective the brand has for its customers. This design ethos needed to be woven into an iconic pyramid-shaped space that had been untouched for 30 years.
The new space was designed to really make the most of what is quite an unusual space. The front of the building is raised up, with workshops underneath and showrooms and office on top. The building really needed a bit of a lift to live up to its great location. The space was designed to be much cleaner and spacious . A large foyer space greets the customer upon entry, with the cars given space to breathe, focusing the customers attention. Flanked by a customer lounge to the left and sales executives to the right, customers are guided through their journey to the reception counter at the centre of the space. The ancillary office services are neatly concealed away behind this reception centre.
Customer reaction has been even better than management hoped for, with customers heaping praise on the new facilities and the improved sales and service experiences. This has had a very positive effect on the branches’ turnover.
Project
Client: Honda
Location: North Shore, Auckland
Status: Completed